.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in financial backing annually, have reared nearly $360 million so far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That lag is due to market saturation, enhanced regulative tensions, and also economical uncertainties.ADWEEK spoke to 5 VCs that remain to invest in adtech firms, despite these difficulties, about what they are actually searching for and also what they steer clear of. Perhaps unsurprisingly, these clients are actually targeting opportunities in privacy-focused modern technologies as well as industry-specific places such as linked television.